.at domain after a rebrand: plan website and email continuity

1. Decide on the new address before the print deadline

A new business name does not mean you must immediately give up the existing domain. Consider which address customers know and how well the proposed name fits your future services. If the web address will change, treat the new domain name as a separate registration. Editing contact details does not replace that step. Check spelling, extension and possible naming rights before commissioning printed materials, vehicle graphics or new signatures. An available search result is not a completed registration. Plan the public announcement for after the new address is confirmed and the intended connections have been checked.

2. Find where the old address is still being used

Create a handover list with the location, responsible person, intended destination and check result. Look beyond the homepage: a saved link may point to an offer page, a QR code to a signup, and an old email address to account recovery. Separate public information from internal access details. This lets you sequence the changes instead of searching everywhere at once just before launch. Include places you cannot edit yourself, such as partner profiles. Ask the responsible person to make the intended update, then check the visible result later. Keep the list with your project notes so another person can follow its status.

3. Prepare the new name while the old one still works

Register the suitable available name with correct holder details and check the confirmation in your account. Then connect the new address using your website service’s instructions. First save the previous DNS values and record where the active zone is managed. The new domain may need different project values or an additional confirmation. Do not merely copy a few similar-looking records. Rebranding, editing customer-account details and changing registered holder details are separate tasks. Ask our support team about any necessary change to existing holder information; a profile edit does not perform it automatically. Keep the responsible people informed before changing a working setup.

4. Map important old links to the right new pages

Have the web service establish where existing pages should lead. Permanent HTTP redirects can be appropriate for a lasting move; the technical configuration depends on your website. A DNS record alone does not create that redirect. Check an old offer or contact page through to its appropriate new destination instead of sending every link to the homepage. Include any required paths and parameters. The old HTTPS address also needs a valid secure connection before the browser can follow a redirect. Check the main domain and www as well. Ordering the new domain does not automatically configure these functions.

5. Keep old email addresses reachable where they are still needed

A website redirect does not forward email. Plan with the mail service which old addresses should keep receiving, which new mailboxes or aliases are needed, and what sender and reply addresses should be used. The same text before the @ does not automatically identify the same configured destination under the new domain. Test receiving and sending separately for the addresses you actually use. Include contact forms, appointment confirmations and other automated messages. Back up stored messages using your mail service’s procedure. atdomain.at currently sells neither mailboxes nor hosting; plan their operation and any additional costs separately.

6. Communicate the new address consistently and clearly

Decide when the new main address should appear in signatures, profiles and customer documents. A short explanation on the familiar website can help customers connect the new name with your business. Update your own links directly rather than relying indefinitely on redirects. Ask people who manage external profiles to make the intended updates and mark them off on the list. Review the new details on a phone too: can people read the address and does its contact link reach the right destination? If other company information changes alongside the name, have the responsible people review it separately. Moving the domain does not replace that content check.

7. Budget deliberately for an overlap with two domains

A standard new .at domain currently costs €12.99 total price for the first year; renewal costs €15.99 total price for each additional year. At unchanged prices, registering a new .at address and renewing the existing one once for one year would make those two transactions €28.98 total price. This is a conditional domain-cost calculation, not a complete migration package. Website, redirect and mail services can have additional charges. Check the deadline for each name independently. Automatic renewal and automatic card charging are currently inactive at atdomain.at; plan renewal with support in good time instead of assuming that the next year is already arranged.

8. Review the old domain again before retiring it later

Set a review date instead of forgetting the old address immediately after launch. Are enquiries still arriving, are links printed on existing materials, or do important account-recovery routes depend on it? Update those connections first. This guide gives no universal number of months to retain it; use your actual needs and confirmed deadlines. If you no longer want to keep a .at domain, request cancellation explicitly and obtain confirmation of the procedure. Simply not paying does not automatically end the contractual relationship. Keep the checked handover list. Our default nameservers allow DNS management in your account, and custom nameservers are also supported.

• Check the new address, website and email before announcing them.
• Track old links, email use and account access separately.
• Record responsibility, deadline and next review date for both domains.